Jose Cuervo: Margarita in space
Caitlin Bishop
Campaign details
Brand: Jose CuervoBrand owner: Proximo Spirits Lead agency: McCann New YorkContributing agencies: Generator MediaCountry: United StatesIndustry: Spirits & liquorsChannels used: Events & experiential, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
In honor of National Margarita Day, the tequila that helped introduce one of the most epic cocktails to the world became the first to take one beyond it. But Jose Cuervo didn't put Cuervo in space...