Maggi: #WeMissYouToo: A case of reassuring consumers by creating brand ambassadors on social media
Ravi Ganesh
Campaign details
Brand: MaggiBrand owner: Nestle IndiaLead agency: Zenithoptimedia IndiaCountry: IndiaIndustry: Convenience, readymade, Food industry (general)Channels used: Content marketing, Online video, Social mediaMedia budget: Up to 500k
Executive Summary
Maggi, also popularly known as "two-minute noodles", went through a PR crisis in India in May 2015 when the news broke that Maggi had excessive lead content. The product was taken off the shelves and a class action suit was initiated against...