Maggi: #WeMissYouToo: A case of reassuring consumers by creating brand ambassadors on social media

The case study describes how Maggi, a popular noodle brand in India, dealt with a PR crisis by executing a targeted social media campaign.

Maggi: #WeMissYouToo: A case of reassuring consumers by creating brand ambassadors on social media

Ravi Ganesh

Campaign details

Brand: MaggiBrand owner: Nestle IndiaLead agency: Zenithoptimedia IndiaCountry: IndiaIndustry: Convenience, readymade, Food industry (general)Channels used: Content marketing, Online video, Social mediaMedia budget: Up to 500k

Executive Summary

Maggi, also popularly known as "two-minute noodles", went through a PR crisis in India in May 2015 when the news broke that Maggi had excessive lead content. The product was taken off the shelves and a class action suit was initiated against...

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