The Akanksha Foundation: A for Anthem
Campaign details
Brand: The Akanksha FoundationBrand owner: The Akanksha FoundationLead agency: Ogilvy & Mather, MumbaiCountry: IndiaIndustry: Educational, universitiesChannels used: Online video, Radio, Social media, TelevisionMedia budget: No budget
Executive Summary
What is a bigger problem than illiteracy? Getting a non-altruistic society to lend a hand. Akanksha, an education NGO, needed quality teachers and quality applicants but had a zero media budget. How do we compel an interested but dormant audience to...