National Federation of Women’s Institutes: tWItterstitch – Celebrating 100 years of the WI

The case study describes how the National Federation of Women's Institutes (NFWI), the largest voluntary women's organisation in the UK, implemented a social media campaign to help the 100-year-old institution put a modern twist on its centenary celebrations.

National Federation of Women's Institutes: tWItterstitch – Celebrating 100 years of the WI

Alessandra Gritt

Campaign details

Brand: National Federation of Women's InstitutesLead agency: UmpfCountry: United KingdomIndustry: Charities & voluntary organisationsChannels used: Events & experiential, Magazines - consumer, Newspapers, Public relations, Radio, Social media, TelevisionMedia budget: Up to 500k

Executive Summary

In 2015, the National Federation of Women's Institutes (NFWI), the largest voluntary women's organisation in the UK, celebrated 100 years since the first WI meeting on 16 September 1915.

Umpf implemented a social media campaign to help the...

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