National Federation of Women's Institutes: tWItterstitch – Celebrating 100 years of the WI
Alessandra Gritt
Campaign details
Brand: National Federation of Women's InstitutesLead agency: UmpfCountry: United KingdomIndustry: Charities & voluntary organisationsChannels used: Events & experiential, Magazines - consumer, Newspapers, Public relations, Radio, Social media, TelevisionMedia budget: Up to 500k
Executive Summary
In 2015, the National Federation of Women's Institutes (NFWI), the largest voluntary women's organisation in the UK, celebrated 100 years since the first WI meeting on 16 September 1915.
Umpf implemented a social media campaign to help the...