Grant's Whisky: The awesome job you can't apply for
Shweta Jain, Jackson Rajan, Rohitash Srivastava and Siddharth Mohanty
Campaign details
Brand: Grant's WhiskyBrand owner: William Grants & Sons India Pvt. Ltd.Lead agency: SapientNitroContributing agencies: Value 360 (PR), DDB Mudra (Digital Media)Country: IndiaIndustry: Spirits & liquorsChannels used: Events & experiential, Games & competitions, Internet - display, Internet - microsites, Online video, Other & ambient media, Social media, Sponsorship - event, property, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
With 2% awareness, 1% market...