Scoot Airlines: The Scoot social matrix
Campaign details
Brand: Scoot AirlinesBrand owner: Scoot AirlinesLead agency: Publicis SingaporeCountry: SingaporeIndustry: AirlinesChannels used: Content marketing, Internet - display, Online video, Sales promotion, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
This case study describes how Scoot Airlines, a low-cost carrier, optimised its social media usage and raised business results through a more scientific approach to social.
In 2014, key social platforms like Facebook rejigged their algorithms to make...