Real Madrid and Fly Emirates: Fans for real
Julen Elizari and Nacho Samper
Campaign details
Brand: Real Madrid-Fly EmiratesLead agency: DeQueBuzzContributing agencies: Google SpainCountry: GlobalIndustry: SportsChannels used: Content marketing, Internet - microsites, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Real Madrid, the world's most successful football club, together with its sponsor Fly Emirates, a Dubai airline, have run a global contest to find the club's biggest fan. The news of the three-month campaign was announced on Google+. The...