Royal Caribbean International: Come seek live

This case study shows how Royal Caribbean International, a cruise company, used a brand new #ComeSeekLive campaign to attract a new audience and grow their business in the United States.

Royal Caribbean International: Come seek live

Campaign details

Brand: Royal Caribbean InternationalBrand owner: Royal Caribbean Cruises Ltd.Lead agency: MullenLowe Mediahub, MullenLowe U.S.Contributing agencies: Coastal Media Group, Tool, Cemusa, IntersectionCountry: United StatesIndustry: Destinations and locations, Luxury travelChannels used: Events & experiential, Mobile & apps, Outdoor, out-of-home, Social mediaMedia budget: 500k - 1 million

Executive Summary

To attract a new audience to Royal Caribbean International and, in turn, grow their business, Mullen Lowe created the "Come Seek" campaign. This new brand campaign aggressively challenged current cruise perceptions...

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