Livestreaming: Show don't tell

This article explores the growing trend of livestreaming, a novel technique for setting video content apart from the crowded space of online video.

Livestreaming: Show don't tell

Urey Onuoha

The use and consumption of online video has grown in recent years. Unless they've been hiding under a rock, that's probably not news to most marketers. It is, however, becoming a challenge.

In 2015, Statista reports, the number of people viewing digital video in the U.S. surpassed 200 million, while the number of people watching video on their mobile phones is expected to grow to 137 million by 2019. As the medium grows more popular, marketers are finding their messaging lost in the din. Brands need to find new ways to set their video...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands