Livestreaming: Show don't tell
Urey Onuoha
The use and consumption of online video has grown in recent years. Unless they've been hiding under a rock, that's probably not news to most marketers. It is, however, becoming a challenge.
In 2015, Statista reports, the number of people viewing digital video in the U.S. surpassed 200 million, while the number of people watching video on their mobile phones is expected to grow to 137 million by 2019. As the medium grows more popular, marketers are finding their messaging lost in the din. Brands need to find new ways to set their video...