Content creation starts with distribution strategy
Mark Boyd Gravity Road
Content idea generation must consider distribution strategy at the start of the process, and not the end. This requires a mind shift away from 'what do we want the consumer to know?' towards 'what do our audiences want?', and an understanding of the nuanced differences between content distribution channels and the way audiences prefer to engage with them. Mark Boyd of Gravity Road shares examples of how thinking about distribution upstream produced content that was successfully shared by the desired audience....