Stay agile or? The need for agility in market research

This article outlines the benefits of agile research, compared to the never-ending frustrations of continuing with things the way they are.

Stay agile or? The need for agility in market research

Pravin Shekar

Introduction

Statutory disclaimer: This is not a paper in the traditional sense ... this is a wake up call! It is my take on the need for all of us to stay agile.

This paper is ... straight-in your face! Hard hitting. And provoking!

It is Idiocy.

If we continue to do the same thing again and again and expect different results!

There, I've gone there and said it. You may choose to tune out now or sign-up for a series of stories that relate either...

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