Big Heart Pet Brands: Love. Say it with Milk-Bone

This case study details how Big Heart Pet Brands, an American company, increased sales by extending the idea of Valentine's day into a dog-holiday, transforming the products into gifts for companions.

Big Heart Pet Brands: Love. Say it with Milk-Bone

Brand: Big Heart Pet Brands

Lead Agency: FCB Chicago – FCB/RED

Year: 2015

Summary

This case study, a love story from Big Heart Pet Brands, a producer, distributor and marketer of premium quality, branded pet products for the US retail market, drove sales through an integrated promotional campaign that encouraged pet owners to share Valentine's Day love with their pets. "Love. Say It With Milk-Bone" by FCB Chicago–FCB/RED agency turned a human holiday into a dog holiday, by convincing the easily persuadable dog-lovers to give their dogs even...

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