9 Lives: Cat's Eye View
Brand: 9Lives, Big Heart Pet Brands
Agency: EVB
Year: 2015
Campaign summary
EVB agency rebooted 9Lives, Big Heart Pet Brands, a producer, distributor and marketer of premium quality, branded pet products for the US retail market, by offering a completely novel and intimate experience with 9Lives' beloved advertising icon: Morris the Cat.
By way of a digital, choose-your-own-adventure experience called "Cat's Eye View," built for any device, users were able to guide Morris through his day via his custom kitty wearable technology. They could watch and listen as Morris shared his point...