Books that influenced me
Ted Florea
At PNYC, Ted develops brand strategy and integrated advertising campaigns for national and global clients such as ShopKeep, Blackboard and Lufthansa. He has contributed to the creation of campaigns including Prudential's "Challenge Lab', Honey Maid's This is Wholesome' and Doritos' 'Crash the Super Bowl'.
1. Speed of Trust: The one thing that Changes Everything
By Stephen M.R. Covey Published by Free Press, 2006
Marketing maven Ann Mukherjee and the leadership at Frito-Lay made this classic mandatory reading for all their agencies. And it paid off. In advertising and marketing, nothing kills good work faster...