Personalised fashion: why online retailers need to deliver a tailored service
Stuart Simms Fits.me
Getting the right fit is a challenge when buying clothes online. To avoid multiple purchases, returns and discontent, retailers need to understand their customers better through a 'value exchange' of information, becoming customer-centric by applying macro-insight gained from micro-personalisation to deliver a tailored service.
Evidence suggests that the online shopping market is set to grow to £645bn across the UK, US, China and Germany by 2018. Overall, 92% of the UK population now shop online for clothes, but it's not just the exponential growth of...