10 content lessons from the Super Bowl

This article examines what makes particular Super Bowl ads successful and outlines a case study of the most shared ad from the 2016 Super Bowl.

10 content lessons from the Super Bowl

Devra Prywes Unruly

Ditch the celebs, pre-launch the ad, promote your brand and trigger an emotion such as national pride or amazement are among the lessons from analysing winning Super Bowl content. Devra Prywes of Unruly outlines these and, as an example, a case study for Doritos' Ultrasound, which was the most shared ad in Super Bowl 2016.

Content Marketing

This article is part of a collection of articles on content marketing. Read more.

Global ad spend is expected to grow 4.7% this year (ZenithOptimedia), largely driven by the increased...

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