Resourcing your content marketing
Christine Downton Roth Observatory International
Despite significant budget allocation, few marketing departments are structured to incorporate content marketing. It shouldn't need more resource, but it does need a fluid structure that is not hampered by channel silos, with nimbleness, agility and productivity built in.
Content Marketing
This article is part of a collection of articles on content marketing. Read more.
Since 2013, content marketing has been identified as the most commercially important trend in marketing (Smart Insights), and with eConsultancy's review of marketing budgets in 2015 showing 73% of companies planning to increase...