Content marketing: Create content that sells product

This article asks the key question: 'What is content?' and suggests strategies in which content can support and shorten purchase journeys.

Content marketing: Create content that sells product

Debbie Ellison Geometry Global

Brands need to understand the role content plays on the purchase journey – whether it supports or shortens the journey – to deliver the most useful communication on appropriate channels, and use social commerce to make content more shoppable.

Content Marketing

This article is part of a collection of articles on content marketing. Read more.

What is content? It's the question that everyone wants to ask (but doesn't for fear of looking stupid). The answer is simple. Content can be anything; in fact, if you look...

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