Marketing to a new idea of motherhood in China
Rochelle PhangOMD China
For more insight, read OMD's Rhythm: Moving with Modern Chinese Mothers report.
The growth of the Chinese economy has been an unprecedented phenomenon. The driving force behind this growth is an evolving Chinese consumer. As urbanization increases and its impact is felt on the demographic composition of the country, motherhood becomes more of a choice than a necessity.
The first generation of Chinese citizens born under the one child policy have now become China's parents. Motherhood is no longer a requirement, but a choice. We...