This IAB guide provides a detailed framework for buying advertising on the seven leading social media platforms.
1. Facebook
With advancements in video ad products, Facebook is offering new ways to bring brands to life, making it a valuable marketing channel to drive results across business objectives.
2. Foursquare
Foursquare has created an ad platform to leverage its unique data set, allowing marketers to reach the Foursquare audience outside of the app based on their real-world behaviours.
3. Instagram
Instagram presents brands with the unique ability to reach a creative and highly engaged audience, and benefit from the platform's high-quality...