Valspar: Color for the colorblind

This case study details a campaign by Valspar, an American paint company, to differentiate itself from other manufacturers by giving colour back to the colourblind.

Valspar: Color for the colorblind

FCB Chicago

Summary

Valspar paint company believes everyone should experience color to the fullest. To inspire and bring color to as many people as possible, we focused on the nearly 300 million in the world who see life in a muted palette – the colorblind.

We took this insight to the next level by creating a simple mission, to bring color to those to don't have it and remind those who do, to appreciate it. Valspar partnered with EnChroma to bring their optical technology to the colorblind so that they could see color for...

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