How DuPont builds apps for multiple markets
Sonia Paul
DuPont – one of America's leading conglomerates – wanted to use mobile technology to support its agriculture business in multiple markets.
Achieving that goal for such a diverse portfolio would, in the first instance, require cutting across all the markets DuPont serves – a challenge which demanded working through an expansive network of distributors to reach millions of farmers around the world.
"We sell through a group of more than 10,000 sales reps and contract sales agents," Joanne Hewitson, DuPont's Global Digital Marketing Lead/Crop Protection, told delegates at the Adobe Summit...