Transavia: Snackholidays

This case study looks at the French airline Transavia and its attempt to rebrand by selling tickets like snacks to demonstrate the ease for the consumer.

Transavia Snack Holidays

CAMPAIGN TITLE: Snackholidays

BRAND: Transavia

AGENCY: Les Gaulois

LAUNCH DATE: 13 April 2015

DURATION: 2.00 min

MEDIA USED: outdoor, film, web

The brief

Transavia asked us to think about the launch of their rebranding without talking about the reasons why (much more political than strategic for the French market). At the same time, we wanted to go further with our solutions inspired by people's daily lives because we've talk about prices with the eBay campaign [cite this paper], illustrating the accessibility with a second degree of thought: the easiest way to access flight tickets. So we brought...

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