LEGO Star Wars: Secrets to reveal

This case study explains how LEGO Star Wars reignited brand loyalty and built excitement for a new TV series by creating a shareable campaign for adults and kids alike.

LEGO Star Wars: Secrets to reveal

Brand: LEGO

Agency: Jack Morton Worldwide

This case study is about reigniting flagging brand loyalty for LEGO Star Wars and building excitement for the TV launch of Yoda Chronicles by creating an epic and contagiously shareable campaign for adults and kids alike in Times Square. "The Secrets to Reveal" campaign united families using the power of The Force and their own imaginations to reveal an epic LEGO event – the arrival of the largest LEGO model ever built, right in the heart of Times Square. The engagement sustained a high pitch by simultaneously launching...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands