Arwa: Price of water

This case study describes how Arwa, the bottled water brand in UAE, created Twitter Tap to get people to re-evaluate the value of water and bring clean water to Syrian refugee camps.

Arwa: Price of water

Brand: Arwa

Agency: Memac Ogilvy Dubai

Media used: TV, Posters, In-Store Promo, Social Media

Target audience: UAE Residents

Challenge and business objectives

Water scarcity is a global issue but people still waste it as if it has no value. They don't seem to appreciate how precious it is. We wanted to change people's mindsets by encouraging them to reconsider the value of clean water.

Insight

Since the Syrian conflict began, 9 million people have been displaced and huge refugee camps have been set up in neighbouring countries. They are now safe from...

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