How Koreans consume video ads and what it means for marketers

This research into Korean video consumption reveals different viewing habits for online vs TV ads and provides insights into how brands can make the most of each platform's different opportunities.

How Koreans consume video ads and what it means for marketers

Junga JangGoogle Korea

In today's multi-screen world, there's one thing consumers can't get enough of: video. Koreans' video consumption behavior has changed drastically in the past few years – and we've got new data on when and where people watch video, and how they feel about ads on TV vs. on YouTube.

In Korea, online video watching now supersedes traditional TV watching. It turns out that more than half (55%) of Koreans' daily video consumption happens on mobile devices while 23% happens on desktop, and only 22% on...

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