Native advertising: trend or future?

This report reveals insights into how native advertising is being used in Asia-Pacific, including the challenges faced by marketers and thoughts on the future of the medium.
  • A survey of more than 300 advertising and marketing professionals across 16 Asia-Pacific countries revealed that marketers across the region have a positive view of native advertising, with 67% enthusiastic about the opportunities it offers.
  • Investment in native advertising is also set to rise significantly in the next five years as the medium matures: almost a third of respondents are already using native advertising, while 61% are likely to consider it for future plans.
  • However, despite the intention to invest more in the medium, 69% of survey respondents did not have a specific strategy in place....

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