AOL leverages emotional and visual engagement to innovate the way brand impact is measured and delivered
Darlene LaChapelle and Jeff Bander
Campaign details
Brand: AOLBrand owner: AOLAgency: StickyCountry: USAIndustry: Websites, online services, appsChannels used: Internet - display, Internet - generalMedia budget: Up to $500k
Executive Summary
As users increasingly become more visually content-oriented across disjointed media channels and devices, marketers' arsenal of tools to measure their engagement across these platforms has become outdated. As a result, people become inundated with marketing messages that fail to effectively engage...