Boost: Treadmill vending machine
Aneez Haiyoom
Campaign details
Brand: BoostBrand owner: adidasAgency: Mediavest DubaiCountry: United Arab EmiratesIndustry: Clothing, apparelChannels used: Events & experiential, Social mediaMedia budget: Up to $500k
Executive Summary
Adidas needed to launch Boost, its new running boot. Our challenge was to bring its innovative 'energy return' technology to life. But UAE is a lazy society where people expect everything at their doorstep. People are simply not motivated enough to be active. So how do you excite them about a running shoe? We created a...