Great Northern Brewing Co.: Australia's first 'closed loop' mobile sampling platform

This case study describes how Great Northern Brewing Co., a beer from Australia's biggest brewing company, created Australia's first 'closed-loop' mobile sampling platform to launch its new lager brand and acquire unprecedented consumer data.

Great Northern Brewing Co.: Australia's first 'closed loop' mobile sampling platform

Murray Jess

Campaign details

Brand: Great Northern Brewing Co.Brand owner: Carlton & United BreweriesAgency: The Zoo RepublicCountry: AustraliaIndustry: Alcoholic drinks industry (general), Beer & ciderChannels used: Email marketing, Social mediaMedia budget: Up to $500k

Executive Summary

Origin

When launching new products, creating awareness and trial is key to sales success. A common tactic is product sampling. These product samples are handed out during activation events without any real way of quantifiably measuring their impact on sales....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands