American Express: American Express purchase insurance

This case study describes how American Express, a credit card brand in Estonia, used a mobile ad platform to demonstrate to potential customers how American Express could protect their goods.

American Express: American Express purchase insurance

Ivar Krustok

Campaign details

Brand: American ExpressBrand owner: SwedbankAgency: Nexd OÜCountry: EstoniaIndustry: Banks, credit cards, loansChannels used: Mobile & appsMedia budget: Up to $500k

Executive Summary

The main goal of the campaign was to make people understand why American Express credit card is great for purchasing items, because when something breaks you needn't worry.

We mixed the Estonian proverb 'broken glass brings luck' and the idea that if something happens to the things you have bought with American Express card you...

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