Programmatic private marketplace checklist

This Programmatic Private Marketplace (PMP) Checklist is a checklist to help ensure that buyers and sellers are on the same page about what they are trying to achieve from their Private Marketplace.
  • The PMP checklist provides a list of issues that buyers and sellers need to discuss and agree to ensure ROI from their private marketplace.
  • The checklist is divided into three key sections: consideration, activation, and troubleshooting.
  • It is designed as a simple tool for buyers, sellers and everyone involved in Private Marketplaces....

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