IAB Mobile data usage and control primer: best practices

This primer is part of an ongoing effort by the IAB to define common language, concepts and best practices in interactive advertising.
  • This piece is a companion to the IAB Data Usage & Control Primer.
  • Mobile is fast becoming the heart of online with mobile devices outnumbering computers and having a far greater reach than any other consumer technology.
  • Mobile data is complex and multifaceted, creating unparalleled opportunities and challenges for advertisers, publishers and consumers.
  • This Mobile Data Primer outlines the emerging organisations and methods involved in digital advertising with a focus on mobile advertising and data collection.
  • Integrating accurate, real-time geo-data with user intentions offers a set of mobile techniques that promise to bring greater efficiency and...

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