- Programmatic is on the verge of widespread adoption, as media buyers and sellers increasingly align organisation processes with automation technology to support greater customer engagement.
- 85% of advertiser respondents said they are deploying automated real-time bidding practices today.
- "Programmatic everywhere" is close to becoming a reality and has the potential to transform long-held notions of media, data and the dialogue between company and consumer.
- This white paper also presents five emerging trends that could define the likely evolution of the programmatic marketing landscape....
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