Privacy and tracking in a post-cookie world

This white paper addresses the limitations of the traditional online cookie, as well as investigating alternative models of state management, data transparency and user privacy.
  • Designed for temporary data storage, the cookie has evolved into a fundamental infrastructure component of the internet; they are not, however, a suitable long-term mechanism for "state management".
  • "State management" refers to the methods by which systems remember information about users or devices over time.
  • Though cookies are increasingly ineffective as a state management mechanism, the industry continues to deploy them due to myriad ongoing concerns and lack of alternatives.
  • This paper attempts to move beyond cookies and lay the foundations upon which best practices for the implementation for each state-management solution class may later be constructed....

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