The changing TV experience: attitudes and usage across multiple screens

This article examines the changing TV experience by looking at attitudes and usage habits across multiple screens to benchmark device ownership and usage and to understand how device behaviours and perceptions are affecting or altering the TV viewing experience.
Today's consumers own a variety of streaming video-capable screens and they are using these devices more than they did a year ago; adults surveyed spent almost 5 hours on PC, 3.6 hours on smartphone, and 2.4 hours on connected TV. Streaming is incredibly common: 75% of respondents report streaming online video at least once a month, and 25% report streaming daily. Multiscreening is the new normal: 78% of US adults who watch TV use another device while watching TV, with 85% of those doing so daily. Browsing the internet is the main multiscreening activity across devices and while the top...

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