Advanced television advertising: a primer for buyers and brands

This primer examines advanced television ad-buying techniques for both buyers and brands, in light of the continual change that TV is undergoing.
  • TV as a medium has been unmoored by technology and viewer shifts from shows aired at specific times via particular channels to the set in the living room.
  • Advertising follows the audience out of the living room, and the technologies that enabled new ways of video content consumption also allow new ways to deliver ads and gather data, targeting capabilities, and potential for better ad-experiences.
  • Highly effective targeting technologies are helping advertisers to find their audiences and re-aggregate them at scale, on any device and at any time.
  • Interactive technology and audience choice are inspiring greater engagement:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands