How Data Insights Changed Redmart's Mobile E-Commerce Strategy
Anna Hamill
In Singapore's highly-connected consumer landscape, online grocery service Redmart holds an enviable position.
The five year old Singaporean company is the established market leader in the city-state's online grocery sector, filling tens of thousands of orders every month and delivering them to customers across the island.
Singapore, with a population of 5.4 million people, is one of the most connected countries in the world with more than 85% of residents owning a smartphone. It's also one of the wealthiest countries per capita.
But despite these factors, Redmart's e-commerce...