Engagement on a tightrope: how Venezuela's second largest TV channel succeeded in the crisis
Orlando Riebman, Juan Chasan, and Pablo Cibella
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Introduction
Venezuela currently faces curtailed freedom of speech in an environment of human rights violations, shortages of essential goods and ongoing public unrest. Independent and objective information is sought more than ever. Local media are under continued state harassment, making for the remaining private media a major challenge to creatively connect to a politically divided audience. Our purpose is to show how innovative audience measurement techniques helped Venezuela's second largest...