The new (new) social TV revolution: how Twitter contributes to the new way of TV watching

This article looks at the way in which Twitter contributes to the new way of TV watching, exploring how social and TV feed off each other to create new opportunities.

The new (new) social TV revolution: how Twitter contributes to the new way of TV watching

Diego Pagura, Pepe Tomás, Marcela Doria, and Vanessa Mathias

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Introduction

Technology has had a tremendous impact on our social life, on the ways in which we access and share information or entertain ourselves. An interesting manifestation of this trend can be found in our living rooms where we are slowly witnessing a seismic shift in television viewing habits. Convergence of new technologies and social media platforms have triggered a whole new way for viewers to...

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