Three views on advertising regulation
Joseph CliftWarc
It's not news that advertising is a big business, contributing over $500bn a year (and rising) to global economic output.
But marketers around the world face a variety of regulatory restraints placed on them by governments. These restraints are a constant source of friction between marketing businesses, both brands and agencies, the authorities and the public.
Three views of advertising regulation were presented at Lead, an event organised by the UK Advertising Association, a trade body, and held in London in January 2016.
Dangerous Data
A view from the...