How brands can leverage marketing automation
Jake Richardson
Only one-third of consumer marketers currently use automation platforms in their work, according to Jeanette Kocsis, the Head of Strategy and Planning at marketing agency Harte Hanks.
And that figure, she informed delegates attending the Digital Marketing for Financial Services Summit West in San Francisco, means there is an untapped opportunity for brands – whether in insurance, banking, investing or beyond – that are using an increasing number of online and offline channels to reach current and potential customers.
Why? Because with so many different channels in play, it makes sense...