WARC 100: Australia & New Zealand's best campaigns and companies 2016

This short report summarises the results for Australia & New Zealand from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
  • The top ranked campaign is 'Penny the Pirate' from OPSM, which created a book and app to diagnose vision problems in children.
  • Top agency and top network are Saatchi & Saatchi Sydney and BBDO Worldwide, respectively.
  • OPSM was the number one brand, while Luxottica was the top-ranked advertiser.
  • Also included in the report are short case summaries for the region's top campaigns....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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