WARC 100: The world's best FMCG campaigns and companies 2016

This short report summarises the results for the FMCG category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
  • The top ranked campaign is '#LikeAGirl' from Always, which launched a global effort to empower women.
  • Top agency and top network are MullenLowe Lintas Group and Leo Burnett, respectively.
  • Always was the number one brand, while Procter & Gamble was the top-ranked advertiser.
  • Also included in the report are short case summaries for the category's top campaigns....

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