McDonald's Lucky Drive

This case study describes how McDonald's, the restaurant chain, ran a campaign to improve the commutes of Manila's drivers with an activation that led to a freebie.

McDonald's Lucky Drive

With almost 2.3 million vehicles traversing the roads each day, driving has always been a given challenge. Traffic has become so bad that this year that Waze, a GPS-based navigation app, declared Metro Manila as having the 'worst traffic on Earth'. With this sheer volume of cars on the road everyday, McDonald's saw an opportunity to help bring happiness to millions of motorists suffering on the roads. All they had to do was just add one more detour in their journey. Presenting McDonald's 'Lucky Drive.' This activation rewarded hungry and tired motorists with freebies by...

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