How Specsavers made ongoing use of TV

This case study describes how Specsavers increased the fame of its brand through an evolutionary media strategy.

Specsavers – best ongoing use of TV

Brand: Specsavers

Campaign objectives: To make the brand and the advertising as famous as possible

Target Audience: Adults 45+

Budget: approx. £34m across two years

Campaign Dates: The airtime and sponsorship run right across the year

TV Usage: 30, 40 and 60 second spots + sponsorship idents

Creative Agency: Specsavers

Media Agency: Manning Gottlieb OMD

This case study tells the story of how Manning Gottlieb OMD drove fame for Specsavers and their brand using an evolutionary media strategy. You can also read a previous...

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