Specsavers – best ongoing use of TV
Brand: Specsavers
Campaign objectives: To make the brand and the advertising as famous as possible
Target Audience: Adults 45+
Budget: approx. £34m across two years
Campaign Dates: The airtime and sponsorship run right across the year
TV Usage: 30, 40 and 60 second spots + sponsorship idents
Creative Agency: Specsavers
Media Agency: Manning Gottlieb OMD
This case study tells the story of how Manning Gottlieb OMD drove fame for Specsavers and their brand using an evolutionary media strategy. You can also read a previous...