Uniforms For The Dedicated: The Rag Bag

This case study describes how Uniforms For The Dedicated, a Swedish menswear brand, created The Rag Bag to encourage recycling and charitable donations.

Uniforms For The Dedicated: The Rag Bag

Background

Uniforms For The Dedicated is a Swedish menswear brand with a business model based on more sustainable fashion. This is a standard they have set for themselves and also one that they want to set for the whole fashion industry.

Challenge

Uniforms For The Dedicated wanted to cement its role as an advocate for a more sustainable fashion industry.

Solution

DDB Stockholm created The Rag Bag, the shopping bag that becomes a channel for recycling and donations. Shoppers simply remove their new purchase, flip the bag inside out, insert a used garment,...

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