Uniforms For The Dedicated: The Rag Bag
Background
Uniforms For The Dedicated is a Swedish menswear brand with a business model based on more sustainable fashion. This is a standard they have set for themselves and also one that they want to set for the whole fashion industry.
Challenge
Uniforms For The Dedicated wanted to cement its role as an advocate for a more sustainable fashion industry.
Solution
DDB Stockholm created The Rag Bag, the shopping bag that becomes a channel for recycling and donations. Shoppers simply remove their new purchase, flip the bag inside out, insert a used garment,...