Brand-consumer sexting as the future of marketing personalisation
Tara Duveanu Nollar
Personalisation via the mobile phone can enhance the company–customer relationship and transform the buyer experience. Marketers must embrace the ways people use mobile devices to build meaningful connections, not intrusive ones. This means fostering engagement and trust, and understanding individual consumer needs.
The Admap Prize 2016 This essay was Commended by The Admap Prize 2016 judges. For more information visit the Prize page.
It won't be long before brand guardians and CMOs will have to master a new business skill – brand–consumer sexting. Probably...