Remember, realise, re-purpose and restructure

This article argues that personalisation is best served by four pillars.

Remember, realise, re-purpose and restructure

Jack Miles Northstar Research Partners

How should marketing adapt to the era of personalisation?

This essay was entered into The Admap Prize 2016. For more information visit the Prize page.

The CMO Council states that personalisation dominates marketing strategy with limited organisations adopting a singular customer viewi. As such, optimisation of this approach is vital – arguably fundamental – to ensuring marketing success in the future. When understanding how best to adapt to handling personalisation in the future, it is initially important to understand where several other trends in...

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